One of my best friends and technical comrades pitched this idea to each other about 3 years ago on the way to lunch: marry context and performance based advertising to video content on your Tivo. Stop charging for the monthly subscription, and make it up through targeted ad revenue. Well, looks like guys smarter than I are doing it:
Rex Wong, the former CEO of Applied Semantics (later Google Adsense), is the CEO of Dave Networks. Wong previously expressed a desire to do for video what AdSense did for text. Last April, Rex Wong said, “We will be using the same technology used by Homeland Security to monitor [telephone] chatter. Audio keywording will allow us to contextually figure out where to sell ads and to place more than just pre- and post-roll ads.” He planed to launch the contextual video advertising service on their YouTube competitor, Dave.TV.
Thanks TechCrunch. (dupe link)
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